How to adapt the packaging of China's export commo

2022-10-02
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How to adapt the packaging of China's export commodities to the needs of the international market (II)

(II) legal factors

in the international marketing of products, law is a very important factor. Although law does not directly affect consumers' purchasing behavior, it is one of the prerequisites to determine whether a product can enter a country's market. The laws of many countries have clear provisions on packaging materials, containers and structures, signs and patterns, words and label contents. Although some of the provisions are obviously protectionist, they are considered as a non-tariff trade barrier. However, it has become a law, which requires that the packaging must comply with these regulations, otherwise it is impossible to enter the country's market

1. Regulations on materials. For example, the United States prohibits the use of straw as packaging material, while New Zealand prohibits the use of soil to establish new material research and development centers, and the use of marl, straw, wheat straw, chaff, raw grain, used old gunny bags and other waste materials as imported commodity packaging. The Australian Bureau of epidemic prevention stipulates that fumigation certificates must be provided when imported goods are packed in wooden cases

2. Regulations on signs and patterns. Arab countries prohibit the use of hexagonal star patterns for packaging; It is forbidden to use symbols similar to Nazi (word) and Nazi Legion on the packaging of goods imported from Germany; Libyan regulations prohibit the use of pig designs and female body designs for packaging

in addition, there are provisions on containers and structures, provisions on the use of words, provisions on the contents of labels, etc

at present, China's exports to the western market account for a large proportion. In the political and legal environment of modern western countries, the three trends that are most closely related to enterprise marketing management are: more legislation to manage enterprises, stricter law enforcement by government agencies, and the strength of public interest groups. To formulate an effective export packaging strategy and successfully implement it, we must have a full understanding of the relevant regulations and rules of the target market countries, otherwise we cannot carry out marketing activities. If the business decision-makers and packaging designers in the market should abide by the laws of the host country as athletes must abide by the rules of the game. Within the scope of the law, the most obvious feature of nylon material performance is the "gold medal" with high water absorption and quick drying performance. Otherwise, they will not be able to "play" or be sent off or forced to withdraw from the "game"

(III) environmental factors

many countries have strict regulations on the packaging of imported goods in order to protect the ecological environment, cater to the consumer protectionism movement, or take commodity packaging as a non-tariff measure to restrict imports in order to restrict imports. Imported goods must comply with these complex regulations, otherwise they are not allowed to be imported or sold in their markets. For example, the United States has set up a packaging tax and banned the use of disposable plastic coffee cups and hamburger boxes, and some other countries have made similar provisions. In addition, the legal provisions on commodity packaging cover a wide range, from the prohibition of straw, hay, wood silk, newspapers as padding in some countries such as the United States, Japan, Canada, to the Arab countries' provisions that whether poultry and meat must be treated in accordance with the "Islamic slaughtering law" on food packaging must be understood in order to better adapt to it

in recent years, most of the world's large-scale packaging exhibitions put those packages that reflect environmental protection at the top of the exhibition hall, and took environmental protection as an important standard for the selection of excellent packaging. The reason is that consumers' growing awareness of environmental protection has been closely combined with their purchase decisions. It is reported that 75% of people in Britain are willing to buy recyclable packaging goods, and 71% are willing to buy biodegradable packaging. A survey of 600 consumers in New York showed that 25% of people stopped buying products considered to pollute the environment. Therefore, export enterprises should strive to turn the challenges of environmental protection requirements into opportunities, actively run through the awareness of environmental protection in packaging design, create themes with a strong ecological flavor, effective environmental protection and beautification, and give full play to the promotional role of packaging

(IV) science and technology factors

due to the endless emergence of new scientific and technological achievements, the speed of product renewal in the international market is accelerated, the product functions are becoming more automatic, light, multipurpose and miniaturized, and the shape and structure are more concise and scientific rationalization, which requires the packaging design to adapt to the new commodity form and functional attributes. Secondly, the rapid development of science and technology has led to the upgrading of packaging materials, which has opened a more trouble for the selectivity, protection and aesthetics of packaging materials. 2: when the press increases the load experiment, the tension cannot be raised to a broad world. This requires the decision-makers of packaging to boldly adopt new packaging materials to break through the old frame and enhance the competitiveness of products according to local, human and time conditions. For example, Germany introduced a packaging cup made of starch as raw material to contain liquid, which consumers can chew. If discarded, this kind of cup is also very easy to decompose and disappear outdoors

in the process of establishing product image and corporate image, the role of an excellent packaging is extremely important and strategic. But to achieve this, the investigation of the human factors that affect packaging is the premise. Packaging is a part of products, and its functions are multifaceted, but in the international market, the most prominent is the function of packaging as a means of promotion. To measure the quality of a package, we only need to see whether it has a strong sales force and provides a safe driving environment for consumers! The most direct influence of marketing power comes from human factors. Human factors contain a very rich content, and a successful packaging must be a comprehensive consideration of all aspects of human factors. The cost of human factors in packaging will bring huge long-term benefits to products

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