How to achieve the balance between business and en

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How to achieve the balance between business and environmental protection on the road of green printing

green printing refers to a printing method that has little impact on the ecological environment, less pollution, and saves resources and energy. Green printing is the mainstream of the future development of the global printing industry and the main direction of the development of China's printing industry. The implementation of green printing is of great significance to the development of the industry and the efficiency of enterprises. But in fact, obtaining green printing certification is only the first step to meet the national environmental protection standards for printing. As some people think: green printing is not only enterprise certification, but also the green certification of products. From this point of view, certified printing enterprises still have a long way to go before they can truly realize green printing

now, it has been nearly half a year since the certification was obtained. What have these first batch of certified enterprises done on the road of realizing green printing? The national implementation of green printing is a good thing for the country and the people, but for commercial printing enterprises, the pursuit of profit is the ultimate purpose of their production. How should printing enterprises balance environmental and profit, social and economic benefits? Will it face difficulties in developing green printing business? Recently, interviews were conducted with Beijing Xinhua Printing Co., Ltd., Beijing Hualian Printing Co., Ltd., people's education press printing plant, Beijing Shengtong Printing Co., Ltd., Beijing Lifeng Accor Great Wall Printing Co., Ltd., Beijing Zhongke Printing Co., Ltd., and other enterprises that were among the first batch to obtain green printing certification in Beijing

production and environmental protection: printing enterprises' own money and savings

after obtaining the green printing certification on November 1, 2011, Beijing Hualian Printing Co., Ltd. (hereinafter referred to as Hualian printing) also did something that made its managing director Zhu Min feel very gratified: successfully applied for the green printing demonstration project in Beijing. The project is a project launched by relevant departments for green printing. Through national financial support, enterprises are encouraged to carry out technological transformation and upgrading to achieve energy conservation and emission reduction

among the enterprises applying for the project at that time, only two enterprises completed all the materials required for the application within the specified time, and Hualian was one of them. In order to ensure the implementation of the project, Hualian will invest 70million yuan in the next three years to carry out the transformation of relevant aspects. At present, nearly 50million yuan has been spent. Zhu Min said. The input and use of the newly purchased eight color commercial rotary printing machine, central automatic ink supply system and other new equipment will certainly improve work efficiency, reduce waste, improve enterprise efficiency and reduce energy consumption

on March 2, 2011, the Ministry of environmental protection officially issued the national environmental protection standard "printing of technical requirements for environmental labeling products, part I: lithography", which makes specific requirements for printing enterprises and raw and auxiliary materials used. This detailed standard puts forward many specific requirements for Indian enterprises

among the four printing enterprises interviewed on the spot, although the lavish investment like Hualian printing is rare, in order to protect the environment, each enterprise has carried out transformation and improvement in infrastructure, production links, the use of raw and auxiliary materials, etc. in order to protect the environment. The introduction of central ink supply system, CTP plate making technology, waste heat recovery of secondary combustion of rotary machine, powder injection recovery device and other equipment does cost a lot, But it also saves a lot of expenses for enterprises, and effectively controls pollution and waste in the production process. These expenses do not include the annual expenses for enterprises to apply for environmental protection certification

also these four enterprises, their commercial wheel transfer machines have achieved central ink supply, secondary combustion waste heat recovery devices are also widely installed, and Hualian printing also has a central ink supply system on the lithographic press; After obtaining the certification, Zhongke printing specially introduced CTP equipment. The use of CTP equipment before printing in various enterprises is increasing, and the manual spell printing process has been basically reduced to the minimum; In the aspect of powder recycling, Beijing Shengtong Printing Co., Ltd. (hereinafter referred to as Shengtong printing) also plans to learn from Japanese enterprises in the future to recycle plant powder and reuse it as feed, which effectively controls the pollution and waste in the production process

enterprises are also focusing on strengthening the cultivation of employees' awareness of energy conservation and environmental protection. When focusing on the large, they do not relax on the small, and they have also made specific arrangements for saving water, electricity, consumables and other aspects. If they can save, they will save. Beijing Xinhua Printing Co., Ltd. (hereinafter referred to as Xinhua printing) just returned to Tianxin at the end of 2010. Its main business is to produce engineering adhesives and relocate them to the new plant in Beijing Economic Development Zone. When designing the plant, the company paid attention to the requirements of environmental protection and made arrangements in lighting, ventilation and other aspects to ensure energy conservation and waste reduction and protect the health of employees. Hualian printing, which started earlier in environmental protection awareness, will also transform the lighting facilities in the plant in the near future and adopt more energy-saving LED lamps; On the second floor of the factory, there is also a special exhibition hall, which displays a series of exquisite works of art designed and produced by the company using leftovers produced in the production process, which not only reduces waste, but also can be given to customers as a unique gift, killing many birds with one stone. Beijing Zhongke Printing Co., Ltd. (hereinafter referred to as Zhongke printing) is building a solar water heating system in the enterprise living quarters, and has strengthened the control and assessment of office consumables, water and electricity and other energy use

green printing: calculate accounts for enterprises and customers

as early as shortly after the printing environmental protection standard was issued, some insiders raised many questions about some provisions in the standard. Among them, the question of printing materials involves two points: whether there is a market for required materials; Whether the enterprise can afford to use such materials

among the four enterprises interviewed on the spot, the paper, ink, glue, film, fountain solution, cleaning solution and plant powder used in the production process basically meet the national standard assurance requirements. However, as people's education printing plant related people believe: for printing enterprises, it is relatively difficult to judge whether the qualifications and qualifications of raw material suppliers are green

from the perspective of enterprises, the printing price has not increased for many years, and the labor cost has increased continuously; Printing enterprises have overcapacity, fierce competition and great pressure; Whether it is green printing certification or enterprise equipment transformation, it needs to invest human, material and financial resources. In addition to the impact of poor general environment and long-term investment, the most direct one for printing enterprises: the increased cost of using expensive green and environmental friendly raw and auxiliary materials is undoubtedly a huge pressure for commercial printing enterprises whose ultimate goal is to pursue profits

Li Yanqiu, vice chairman of Shengtong printing, made a simple calculation: ink is an important part of the raw and auxiliary materials of printing enterprises. The cost difference between high-quality ink and poor ink can reach 20% - 30%, and this one alone has a difference of 20% - 30%. High quality and low price are the eternal pursuit of customers. In the case of equal existing processes, to ensure the interests of both sides, both printing enterprises and customers can only choose between raw and auxiliary materials

Wang Jingan, deputy general manager of Beijing Lifeng Accor Great Wall Printing Co., Ltd. (hereinafter referred to as Lifeng Accor), felt that for commercial printing, customers are more interested in the enterprise's price, technical strength, production capacity and printing speed

in addition, as Liu Yongrui, deputy general manager of Xinhua printing, said: before applying for green certification, Xinhua printing factory used inks and adhesives that meet national standards. It is obviously unrealistic to require a commercial printing enterprise to completely replace the raw and auxiliary materials currently used with environmentally friendly materials after obtaining green printing certification

moreover, for printing enterprises, they cannot completely control the whole process of printing

in the workshop of Xinhua printing factory, there are rolls of printing paper with the names of different publishing units written on it. These are the papers brought by the publishing house. Half of the live source of Xinhua printing factory uses the customer's own paper. What the printing factory can control is the prepress, which is to ensure environmental protection in terms of the glue and ink used. The paper used and the printing process need to be negotiated with customers. In order to truly realize green printing, we also need the strong support of customers. Liu Yongrui believes that green printing advocates a printing method, which cannot completely guarantee the green of products

Hualian printing began to implement green printing very early, and has done a series of energy conservation and waste reduction work in all links of production to meet the needs of green printing. However, at the beginning of the issuance of the green printing environmental protection certification, Zhu Min said that the "high price" of green printing may not be accepted by customers, and he hoped that upstream customers would understand and support it and not overly reduce costs

from this point of view, in order to fully realize green printing, commercial printing enterprises need more cooperation from customers in addition to their own efforts

the different effects of business and environmental protection are suitable for the balance of needs in different industries: Government leverage is very important

among the first batch of 60 enterprises certified, large printing enterprises in many provinces and cities choose to be absent, which shows that the publicity of green printing is not enough on the one hand, and on the other hand, it also shows that corresponding anti loosening measures must be taken at this time. Many enterprises are waiting and hesitating

even large enterprises such as Xinhua printing were not so determined when applying for certification. Many enterprises have doubts about the certification work and are in the wait-and-see stage. It must be done, but in the process of doing it, Xinhua printing also considers how much social and economic benefits it can bring to the enterprise. After communicating with relevant departments, we realized the significance of the first batch of goals and finally joined them. Liu Yongrui said

green printing has no cost advantage, and can't add points when bidding. Relevant departments don't have more direct policy and financial support in the near future, and whether end consumers pay, etc. These are the difficulties faced by green printing. Although many printing enterprises are aware of the importance and necessity of green printing, at least the interviewed enterprises are not optimistic about how much economic profits green printing can bring to commercial printing enterprises in the short term. On the other hand, many printing enterprises have confidence in the future of green printing: wait and see and have great expectations. However, this expectation can only be realized on the basis of more and greater support from the government, especially in terms of policy, capital and tax support, and strengthening the guidance, inspection and supervision of green printing publicity. Some insiders even believe that compulsory certification should be adopted for raw and auxiliary materials to meet the requirements of environmental protection, and management should be carried out from the source to resolutely prevent non environmental protection materials from entering the market, so as to ensure the interests of green printing enterprises

in 2012, the Beijing Municipal Bureau of publishing (hereinafter referred to as the Beijing Municipal Bureau) may have been in the forefront of other provinces and cities in the promotion of green printing. According to relevant departments of the Beijing Municipal Bureau, with the strong support of the Beijing Municipal Party committee and government, the Beijing Municipal Bureau will make major moves in green printing this year. Specifically, there are five points:

first, take the promotion of green printing as an opportunity to further clarify the development orientation of the printing industry in the capital. Green printing is an important measure to accelerate the implementation of the three Beijing strategies. Through the implementation of green printing, the Beijing Municipal Bureau will comprehensively promote the development of the capital's printing industry in the direction of green, creative, intensive and high-end, and strive to build Beijing into a national

Copyright © 2011 JIN SHI